What you say is akin to saying it's amusing to see a chess player beaten in a game because the opponent just took all of his pieces and put them in his pocket, and bribed the judge to look the other way. What exactly is amusing about that? I really don't understand what kind of world people who make statements like this want to live in.
We should stop with "you're either an X or a Y". That might be true on TV or on Twitter. It is not true in real life.
Read the first line, thought "How could they be so wrong?".
Then read the second line, thought "Oh... you got me, that was a funny joke".
And now thinking "Oh... maybe they're serious, which would make this an hilarious case of 'do what I (maybe?) say in real life, not what I do on TV, Twitter, or HN' "
The US does this all over the world. They will just cut off entire countries if they don't follow their banking rules, for example.
The exact same companies that were lobbying against consumer protection and antitrust laws, unions busting, and convicted of conspiracy to supress wages, are now asking for government to step in because Chinese competition is breaking the same laws.
Definately some hypocracy and now that the shoe is on the other foot, people they shafted previously are enjoying some shaudenfruede.
If Amazon was threatened with closure if they don't fix this, you would see a change quickly.
I think there is more to their success than that though.