Ridiculous. First the article says how startups depending on ad revenue will all fail and go out of business, then it says it predicts ad revenue will fall 10%.
Even if ad revenue falls 10% there is a ton of money out there.
10% != "sharply"
Even if ad revenue falls 10% there is a ton of money out there.
10% != "sharply"
Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.