2. You can have a free for all hellscape of nazi man babies posting dank memes or you can have a business with ad revenue aside beyond scam supplements, gold funds, and maybe direct to consumer pillows. You can't have both. Nobody wants to wake up to find their product advertised alongside the most extreme wack job of the day. The "normies" will flee. Without normies or mainstream media attention the platform just becomes Parler or Gab - a bunch of troll farms and incel man babies - and recedes into irrelevance. I'm a normie. I find/found Twitter useful. Not so useful that I stick around bombarded with swastikas and wack jobs. At the end of the day Twitter is supposed to be a business and it has to be unless Elon buys out all of the bank debt and just subsidizes the whole infrastructure out of pocket (pro-tip this isn't happening).