yeah, there’s some truth to what you’re saying. for years more and more people and culture type scenes have very intentionally “gone dark”
the best places to eat haven’t been on any food app “best of” lists for years.
they haven’t had features written in local foodie sites for years.
all of that shit has been gamed for years by marketing firms.
i mean, does anybody go yell out to the world when they find the best breakfast (and certainly not brunch) in town anymore? hell no. and this thought process isn’t limited to restaurants.
while the restaurants at the top of those lists or in the foodie review sections are of course edible, they’re basically like the Imagine Dragons (or nickelback or peter frampton or whatever mid band from your music generation) of restaurants.
for years and years a lot of bands who absolutely could play clubs have been opting to do DIY basement concert tours with only word of mouth advertising. this has been happening in more and more in all kinds of different scenes, for years.
some of the best new bands i’ve heard in the last few years don’t even use their social media accounts, they sit locked or completely unused.
i know for absolute certain that a tremendous amount of people don’t scream their culture likes out to the world anymore—and for good reason. consciously gone dark, back to word of mouth.
my aunt and i were talking at thanksgiving, she mentioned this is how her and her friends used to do raves—gatekeep it to word of mouth only, if you leaked it, you would lose access to the next party.