Here's my hypothesis as to why people are so glib about throwing away their lives for their employer:
People depend on their employer for their entire livelyhood. This day and age, without a pay check, you can't have any basic needs: Shelter, food or water and you'd be out on the street or worse: the average homeless person (it's shocking) lives 30 years less than a housed one.
So, it's no surprise that a large segement of people end up with stockholm's syndrom from their employer. they begin to identify with their captor and even take on their values and their beliefs. If you're kidnapped, at least you have some hope of escape. but when you're employed, you are the prison guard who holds the key. so you have no hope of escape, this amplifies the stockholm's syndrom.