The Ticketing service itself should provide a channel to sell a ticket at its original price if someone wants it.
In Italy that's the method since a similar fiasco happened years ago and it works pretty well
It's the prioritization of the secondary market.
Ticketmaster literally holds back a large number of tickets specifically to sell to scalpers.
This has a vicious cycle effect, making the secondary market more profitable and incentivizing more people to be scalpers. It also takes more tickets out of the hands of people who would otherwise buy them for retail price, meaning they have to buy from the scalpers.
And because Ticketmaster is the only game in town, that takes this from being a problem that could be dealt with by not doing business with them to being a problem that's just unavoidable.
only 5% of taylor swift tickets ended up on the secondary market. This is just false.
Second if scalpers are selling @ cost tickets on secondary markets, TM is not even the biggest. Stubhub is. How does that benefit TM ?