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Wow, this is actually nice to spot all the worst company/brand/product on the market. I wonder if they are in talk with EA for some red edition of games and loot boxes.

The idea wasn't bad, I don't get how they choose their products. Maybe this is a kind of green-washing for those companies (for social matter instead of environment).

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I guess (RED) is mainly for companies large enough to funnel revenue to a tax-haven, but in need of a tax-reducing vehicle when bringing the money back home.

I wouldn't be surprised if Apple decides their exact annual contribution to (RED) not just per device sold, but based on how much revenue they need to transfer to US. It's not even cynical, it would be good accounting practice to report the revenue of Product(RED) before anything else, as you can get a tax-deduction for your "charitable expenses", while the rest of your revenue stays off-shore until a new opportunity comes along.

You basically get the social aspect for free...

It's a write-off

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