Imagine the problems startups have who don't have a Big Name at the helm; Google/Amazon/Apple can ignore or impede them indefinitely. People in this thread are bringing up fraud and customer service issues, but these filters should not be something reputable corporations (and famous pioneers like Carmack) have to worry about. Something is very wrong indeed.

Google-sized megacorps should not be able to impede innovation and economic activity like this. We're all losing because of it.