The problem isn't Apple's lack of transparency (at least for me) but the fact that they charge $99/year for features that should be a God-given right. They will always piss people off as long as they charge them for a product that should be included with their computer by-default. Until then, I may as well demand Apple include a few rocks from Mars and astronaut ice-cream every year, at least then I'd be getting my $99's worth.