“The rats are absolutely going to hate this announcement. But the rats don’t run this city. We do” has become a top tier audio meme. I think I hear this in my head about as often as I see “(x) Doubt” or “This is fine (dog engulfed in flames)”

NYC really did a great job with the marketing on this.

I think the real reason TikTok was successful is it popularized the audio/video meme and the means for them to go viral.

https://www.indy100.com/viral/rats-dont-run-this-city-we-do-...