Glad to see other folks investing in ethical advertising. It's something we've been working on for a long time over at
https://ethicalads.io/ -- and it's an important step forward in improving how ads are served. With the advances in ML, we're investing in content-based targeting, which we can do as a display network. But search ads have so much context built in, they don't need to track you.
> A lot of angry comments in here, but the post says there's an ad-free paid version,
People in the comments here who have expectations that products be free, but also not include ads, are a continual problem with the discourse around this stuff. It's quite tiring and repetitive. Brave is even giving you the option to opt out of ads by paying a very reasonable $3/mo. I'm not sure what else you could ask for -- ads that don't surveil you, and the option to pay a reasonable amount to opt out of them.