That EFF page is really weird - English text, but right-aligned, with question marks to the left of the text, as if the text had been translated from a RTL language (Farsi perhaps given the /fa/ in the link?)

From the looks of it the EU wants to push out a wide spread identity management system, which is fine.

It's unclear to me after a brief perusal why they can't use a normal root certificate, or create their own along a letsencrypt line (indeed that would be a great benefit having another widespread free ACME powered certificate authority, one funded by the taxpayer), with the same protections and transparency as LE.