Netflix CEO calls resisting ads a mistake

I wonder if Netflix, in their programming, has really already gone down the road of what an ad-supported streaming service would look like. They don't really have much in the way of premium content or lots of new Hollywood movies (maybe the US is different, I've watched in Canada)

For a premium content provider, ads are a non-starter, here it almost seems like they've oriented themselves towards being a content-shop that just creates some minimum vehicle that gets people to watch ads, before actually having ads.

Skipping theatrical releases seems crazy to me. I think knowing some people are paying $10 to see a movie actually makes being able to watch it at home seem more valuable. Because otherwise it just feels like you get to watch something that would be on some other cable channel or free service.

I also feel like the long-term math is off. There are movies that came out in the early 2000s which I have never seen that I still have a sense of (and would consider watching) because I remember the ads for them when they came out. With Netflix now if I dont care enough to watch something when it first comes out then in even 3 years its going to have no appeal.