Yes it is? I mean, I consider the military part of "the state" and the various branches participate in advertising, marketing, and product placement.

Just look at this: https://www.businessinsider.com/us-army-marketing-esports-co...

"After Congress withheld half of its ad budget due to an audit that revealed millions in spending that didn't deliver results, the Army dissolved its marketing division, relocated to Chicago, and revamped its approaches to data and events. Officials told Business Insider they planned to emphasize conferences like Comic-Con and esports festival Pax, saying gamers and programmers "make good soldiers.""

Whoops, got a little too exposed during the audit time to reset the paper trail.