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Undercut competition by burning raised capital. Then once you've got the market share, you boil the frogs you gathered. I believe the euphemism around these parts is "disruption".

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Unfortunately for them, you can go walk (or drive) and get a burger! I quite enjoy phoning through an order and picking it up like it’s 1986!

Near my old place, there's a poke place that simply refuses to take orders over the phone. They do do doordash, though.

New startup: we take your orders on the phone and order with doordash. For this we give you a 30% discount funded by VC.

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