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US eCommerce adoption rose dramatically because of Covid providing a fertile ground for all digital companies (SHOP, META, AMZN, GOOG, etc) to hire like there is no tomorrow. They all were wrong by assuming that this trend would continue. https://app.finclout.io/t/R18XAmX As it turns out. Humans love meeting other humans in real live way more than meeting people online.

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> They all were wrong by assuming that this trend would continue.

> As it turns out. Humans love meeting other humans in real live way more than meeting people online.

That's one way of putting it.

But the economic implications is way more severe. This reasoning about constant economic growth has had the world fooled for way too long.

There are cases where more is not always more.

eCommerce is what I'd consider a core value proposition though, so I would expect steady long term growth in balance with bricks and mortar. There's also lots of products and services for which bricks and mortar retail doesn't make financial sense, which provides a base level of participation from sellers (in my opinion).

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