For me, the jump from $0 to $20 a month (which is becoming $25 soon) is huge! And this is a per-site charge! I don't spend that much on all my websites combined. At the same time, I'd prefer to pay for services that I value, and I like some of the innovative/different services from Cloudflare.
Perhaps once Cloudflare finds the business market to be saturated, it will focus on hobby players and tiny professional sites with better plans for that segment. Even community support may be enough for this segment. [1]
[1]: People who pay very less generally tend to complain more (than the ones who are paying a lot more) because of mismatched expectations and/or a sense of entitlement. Handling or weeding out this segment can be tricky.