Adjusting pricing, introducing annual plans, and accelerating innovation

It's rather impressive that they managed to go 12 years without a rate increase. But now that the fed's started everyone else must too.

I'm curious to see how cloud costs increase over the short to medium term, as many of the (e.g. snowflake) operated on the money burning growth model too. When companies infrastructure prices start going up significantly, they might start caring about wastage. I've seen many cases of hundreds of thousands saved just by turning off dev environments at night or simply changing which instance type a service is run on - and that's in small companies.

About time.