Why are we assuming there's a viable market? People are trying to sell something that's worthless[0] and they're whining when other people offer it for free. I get that someone had to go through the trouble -- admittedly it's usually a fair amount of effort -- to make the thing that others want but, unfortunately, they didn't make something from which they can expect to profit. I think many people would prefer that to be different but that is just how it is (from my perspective).
[0] This is controversial, and thus the likely point of disagreement for most. If the only thing I need is 1 copy of The Little Mermaid (and a computer) to make 1e9 copies of The Little Mermaid, then The Little Mermaid doesn't have value as a thing to be sold.