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Next was not a start-up by the time Jobs filmed this. They had been in existence for around for six plus years by 1991.

It is a good vid though ;)

I think every company that is trying to figure out its customer is a startup. =)

By that definition GE (Apple, Pfizer, Microsoft...etc) are startups too.

Microsoft know their customers are consumers, and businesses who need lower-end servers (yes, they have other markets, no, this isn't where the Office/Windows revenue MS live on comes from.

Pfizer's customers are sick people and governments who will pay for their drugs.

Apple's customers are design-conscious individuals who like elegant, easy to use computers.

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