I remember when that came out. The Batwing was so greedy they priced themselves out of the race to give the parts distributors a load of easy $$. Sadly the price stopped all the builder/proto EE's from buying them and the corporate $$ was not enough to overcome Intel, and there was Gates's DOS and the CPM guy got into a bar fight(fatal) and the grand monopoly was born. The Apple guys did a good job bootstrapping Apple in a garage ( like HP) - even so IBM nearly crushed them except for the fact that Gates kept the right to sell DOS as well as IBM could.
IBM tried to branch the ecosystem with their proprietary funny bus, Micro-Channel Bus. Zenith and a number of industry fools followed IBM down that rabbit hole - the earth fell in - they all died. Billions wasted buying selling stuff. Once MS Windows emerged, they all bit the dust. IBM even tried to fork Windows - badly - they all died too...