Across the board, it seems that people want lab grown meat for others. Vegans want omnivores to eat it. Omnivores think it'd be good for vegans.
Meanwhile, any mass market product is likely to be some sort of processed meat product. Sausage, mince chicken nugget or somesuch. These aren't generally premium products, so you need to go really low for price competitiveness.
It's cool. Don't get me wrong. I like technology. It just seems like a solution looking for a problem to me.