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It appears to be a pretty distinctive pink design:

https://africatimes.com/2017/03/30/msf-mali-report-perilous-...

Also their strike aircraft. https://theaviationist.com/2016/02/20/desert-pink-special-co...

Eh, I'd say it is quite a stretch to call that color "pink".

But I guess in comparison to other traditional martial colors? But show that photo to a person on the street and ask what color it is... you're unlikely to get "pink" in response.

Why on earth would a pink camouflage be better than the standard desert camouflage?

If it would, then we likely would see more of it ...

The photos I've seen are more a flat grey-pink than a hot pink.