Do you have any good sources about this? what do we know for sure Google know and track about us? I work for Google now, but speak for myself here. In my time here (not much, less than a year still) I've seen a huge focus on privacy and not storing user data. Then again, I don't work on ads. However, even before working at Google I was surprised that given my liberal sharing of information on the internet, ad targeting did not seem particularly more informed for me than "middle aged male living in Canada" ¯\_(ツ)_/¯.