Interesting to see this now, because a few months ago, color 35mm film was sold out everywhere and prices went up a couple of dollars per roll. Kodak in particular seemed to be sold clean out. The local shop had nothing but novelty color tinted film for about 2 months, and B&H would sell out of Portra within a day or two of restocking. I had guessed that film maybe was a late-coming Covid activity trend and the manufacturers didn't anticipate such a big increase in demand.

I actually quite like Fuji stuff, so I guess I'll try to grab a few rolls from the local shop before they sell out. Ironically Kodak inventory now seems to be fine.