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Thanks for sharing the stats, always love seeing real world examples. Couple of questions - 1)Where you taking people directly to the app store page or a landing page? 2)Did you see any significant differences between the sites in terms of conversions/downloads? Between the sites your performance campaigns?

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We were using a landing page on App.net with default settings, so users on iOS devices were dumped straight to the app store. Users on other devices (including PCs) were taken to our landing page for a presell.

We didn't have the infrastructure to support per-ad conversion/download tracking, hopefully we will for our next big spend.

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