Really. Hydrogen in general is just a weird prospect. Hydrogen from SMR of natural gas has like way higher emissions than just burning natural gas, and massively higher emissions than just using diesel. It has exactly zero uses energy-wise other than as a medium for moving a ridiculous amount of energy quickly. Makes it real nice in things like rocketry and real useless for anything else. The most efficient way to produce it is by using electricity and water, which can make a no-emissions solution for that one niche. If you use gas or oil for electricity, reforming is technically slightly more efficient. In any case, it's always worse than fossil fuels by themselves, unless you use green energy. And cramming greenhouse gases underground doesn't make the situation any better, which everybody knows but for some reason pretends is not true. Digging tunnels and caves and building facilities to store monoxide in is far worse than just burning fossil fuels as fuel in the first place. This is a fairly doomed industry, because it has no point in an environmentally sustainable future.