Plus, Mr. Dubakov knows damn well why people write those types of articles. In fact, he's published quite a few shallow search optimized articles on the same Medium blog he's using to complain about the practice and on the Fibery blog. He does it to publicize his startup, just like most of the others.
e.g.
10 Top Product Marketing Bullshit Things in 2022
Survival guide for an introverted CEO
10 worst interview questions
5 Biggest Problems in Software Development
Overcoming fear of public speaking in 8 easy & honest tips