Watching my parents get duped by Amazon results is maddening. They’re used to being able to trust a retailer or at least some consequences for scams and poor quality. People less scam-savvy than myself get understandably confused by “Amazon recommend” or a slightly lower price. But the minute I search for something on Amazon a dread comes over me of “here we go”. My danger center kicks in and I have to keep your wits about me. It’s a symptom of our (American at least) obsession with getting “the best deal” no matter what and it’s just awful.