Sometimes the ads even betray themselves. Like I, as a rule, hate ads. I block them where I can, and where I can't, I do my best to ignore them. But then you get instances where the ad _is_ what you're actually looking for. Like if you search Amazon for "iPhone", you get official first party iPhone stuff from Apple, but they're sponsored listings. My proclivity to skip ads would make me scroll right past the only quality products on the whole page, into a slew of AliExpress level garbage.