However, if you were in the fashion industry, and especially if you wanted to work at a company founded by an inspiring woman, it was absolutely the place you wanted to work. HR were inundated by applications for non-tech positions by highly capable and motivated people, and HR acted like it. It was very selective, and the best people fought for jobs there and worked hard.
But for tech workers, it was simply an decent place to work, and was perpetually a little bit short-staffed. HR couldn't wrap their minds around the fact that this one segment had choices and weren't really that fussed about working there, and so it took a lot of work for engineering managers to free up basic recruitment marketing money, to streamline recruitment processes etc.
I wonder if there's some of that going on. For people who want to work on the cutting edge of space-tech, SpaceX has to be very high up on the list of places you'd want to work. For people who want to build electric cars, ditto Tesla.
But for software engineers who are good enough to do the work that needs to be done at Twitter? meh, there are choices. There are companies with much more interesting problems, companies with larger scale, companies who'll pay better. Are there that many Twitter True Believers? My understanding is the big draw beforehand for Twitter was that they had a great working environment, and that's evaporated.
I wonder if Musk will be able to get his head around that.