Market distortions tend to fix themselves over time. Either Twitter's ad rates drop so supply and demand get back into balance, or someone will gladly take the eyeballs VW was getting at the current rate.
If anything, the reduced quality of the performance marketers who move in to buy ads for scammy weight loss, skin care, get rich quick offers are going to drive away any big brand advertisers who are actually trying to stay on Twitter and weather the storm.
While I dislike advertising in general, if I have to see ads I hope it's an opportunity for smaller businesses to promote actually useful products for me.
Clicking through to the thread usually has the same person taking up the first reply with a request to follow them but other than that I’m not seeing any real marketing activity.
This is the market, demand rises and falls. Currently the demand is falling and prices will have to drop to match. That’s not a distortion, it’s normal market behavior.
disclaimer to add: my local hardware store owner would be horrified if their ads were on racist content—he’s a pretty rad person, which is why he gets so much business.
https://www.zerohedge.com/markets/anti-twitter-advertisers-h...
> ...those companies have reportedly pulled hundreds of millions of dollars worth of advertising from the social media platform (despite Musk's insistence that "Twitter’s strong commitment to content moderation remains absolutely unchanged.")
I wanna say, but you know that's a lie. You love Musk because it's a lie. The whole reason you cheer for him is that he promised to stop banning the people you like. Who are you trying to convince by claiming Twitter's moderation policy is unchanged? The left isn't fooled and the right doesn't care.