> A large coalition of political/social activist groups agreed not to try to kill Twitter by starving us of advertising revenue if I agreed to this condition. They broke the deal.
https://twitter.com/elonmusk/status/1595196519598080000
This group of activists have a lot of power to enforce their agenda wrapped in a cloak of "safety standards", which is defined however they want. They pressure companies to fall in line.
> Jessica González, co-CEO of Free Press, said the meeting with Musk “seemed productive” but she is not “encouraged enough” to pull back on the campaign that civil rights groups launched asking advertisers to suspend their ads on Twitter if Musk doesn’t commit to enforcing safety standards.
> “I think we need to keep the pressure on and make sure that his actions meet his words,” González told The Hill.
> Musk met with the groups after Free Press and Media Matters led nearly 50 civil society groups in a letter Tuesday calling for Twitter’s top 20 advertisers to pull their ads if he didn’t enforce safety standards. Advertising giant IPG later reportedly issued a recommendation to its clients, which include Johnson and Johnson, Coca Cola and American Express, to pause paid advertising on Twitter.
https://thehill.com/policy/technology/3717711-civil-rights-g...
Elon was initially playing ball with them, as most companies do because they are afraid of the consequences. He announced the council, they weren't satisfied, and he said screw it, I'll deal with the consequences.