- twitch: parasocial/games - youtube: long videos/reviews - tiktok: short videos/random stuff/zoomers - facebook: friends/stalking/boomers ...
- twiter: microbloging/townhall/news
Totally different use cases with each having a clearly defined space (of course there is some overlap, it is all about human interaction after all).
Why does an advertiser go to Twitter over Meta or TikTok? That’s the real question to be asking.
I’d make the argument that the content format is very nearly irrelevant to the advertisers.
I can understand why an advertiser goes to Twitter instead of more defined niche ad platforms like Yelp, Google Maps, and iOS App Store.
What customer can be reached on Twitter that can’t be reached in Facebook, Instagram, or TikTok? In my mind, if advertisers are spooked by Twitter, they’ve got plenty of equivalent alternatives.
Google tried this taking on Facebook. It didn't work because network effects cannot force someone to a new network. Heck, it almost killed YouTube in the process of getting Google+ their network.