I remember advertiser exodus from YouTube and advertiser exodus from Facebook, twice. They returned, eventually.
The bigger problem is current recession. Budgets for ads are cut first.
The bigger problem is current recession. Budgets for ads are cut first.
One thing we will find out - did they return on their own, or did they return because of persistent sales calls from FB and YT? Those are the part of the cuts - Twitter lost some very high profile relationships with brands that spend big. And it's reach/scale rarely justified dedicated campaigns - I'm sure most agencies are happy to not spend 20% of their time on 5% of their reach, compared to G and Meta.
It's purely to do with Twitter not currently being able to run a competitive ad engine. And it ties directly with a large proportion of the engineers and data scientists being let go.
And given that there is a code freeze at the moment it's quite likely no updates are going out.
Is this true? I've seen a lot of big budget ad investment from companies whose stocks have been tanking all year. It almost seems like they're trying to dig themselves out of a hole with marketing.