Hmm, I guess facebook doesn't have to go through IRB for human subject experiments, nor does Science require it, apparently.
It goes with the zeitgeist to argue for what makes the life of big tech companies hard, but they are big enough that they can afford things like that. It's smaller companies and academics that would end up not being able to innovate as much
Go down that road and you end up with an IRB evaluation requires for an A/B test that changes the color of a button
Creating an AI to lie seems like the Wrong Path.
Zuckerberg should shut this down ASAP. If that's the case.