Each one alone is troublesome and when aggregated it’s super annoying every American can basically be a voyeur target for a few dollars, and not even have to option to consent to this happening.
Someone just crawled out from under a rock.
"Market activity" occurs at the level of abstraction above the foundation of what ownership is defined as. Define ownership wrong, and it turns into just another sleight of hand where you've theoretically got rights, but in practice it's impractical to extract yourself and assert them in a meaningful sense.
Defining rights properly is what my comment was focused on. After that is done, you can build whatever system you like for companies to encourage users to allow the use of their personal data.