I feel like the bigger argument to make here, is that taste itself is fake.
It's an illusion created by our brain, by taking in all of the various factors and determining whether we should be rewarded by it or not.
We see countless time color has effect on taste, scent has an effect on taste, mood has an effect on taste, expectations have an effect on taste.
Taste therefore isn't this static thing that we seem to think of it as.