Isn't this not editorial but simply that outfits like this are now pay-to-play? I feel like I read somewhere that a couple thousand will get you an "article" in Forbes about your new thing, so you can say "we were in Forbes."
I'm making a text editor where every letter you type gets slapped into a 3d mechanical typewriter by giant tentacle arms. I probably don't have the budget but reading an article in forbes about it would be very funny, maybe even the capstone of my entire career.