> Every time you open the App store, you're opening a giant garden of advertisements.

Curation and Ads are very different. When you walk into a Target and see a curated set of products like bath towels, they're not Ads. In fact, customers pay more to shop at Target because of Target's ability to curate quality products consistently.

Now the App Store does have Ads (mainly in search - one slot at the top). But it's far from a "giant garden every time you open it".