Addendum: HN downvotes are the sweetest tears because you can tell who is crying.
When I very first learned about Twitter, I honestly thought the entire thing was a joke that was always a month away from revealing itself. That feeling has remained startlingly consistent over the last 16 years. I just expect Jack Dorsey to pop around the corner and be like "Haha you silly gooses, here's our real product that we have actually been working on!"
Banks and brokerages spend billions on advertising...
For me, this article helped in understanding why advertisers would exit Twitter. I was wondering about that. It delivered.
Why should you? Not everything has to be about outrage.
I think it's interesting to see how a major tech company falls apart when 80+% of staff abruptly leave. Breaking logins for paying customers and ignoring issues they raise seems like a notable issue.