This is a charity with a very clear goal:
"promote the study of computer science and related topics, especially at school level, and to put the fun back into learning computing"
as long as they can achieve that they are a success and not being a business means they can gladly "ignore" everyone else.
I really want one (or three) but if they are hit but astonishing demand and decide to give priority to those who will serve they overall purpose the best and not me I'm fine with it. I will not start complaining all over the interweb and accuse them of being a failure.