An advertiser explains why they’re pausing their Twitter ads campaigns

twitter.com

5 pointsMasterScrat3 comments

"For non-ideological or virtue-signaling reasons"

"Replies to our posts with hardcore anti-semitism and adult spam remained up for days even with flagged"

TBF this is a great post, and there are numerous concrete dollars to donuts reasons in here, but everyone has a line.

Truly tragic. Won't someone think of those poor brands and their $80m ad spend.

I run ad campaigns for small businesses. Twitter was never a viable advertising platform. It's not even a viable "organic" marketing channel for over 90% of my clients.

Reply on news.ycombinator.com