Red: The Camera That Changed Hollywood
technologyreview.com
technologyreview.com
If Red has made 3D more common then I regret that part happening, extra especially if it changes the script or action just to appeal to the effects.
I can't figure out if Peter Jackson is genuinely excited about 3D or if he's in some kind of reality distortion field where 3D will save the art of cinema.
I imagine he has no choice, that the studios stipulate he must use and promote 3D to get the funding. The studios want it, like you say, because they think it will encourage people to go to cinemas again.
If you saw Scorsese promoting his new flick recently on the Daily Show, he opined at length about the wonderful cinematographical benefits of 3D, and it didn't ring true at all. It definitely seemed like he was obliged, perhaps contractually, to say it.
I think so as well. Back when Guillermo del Toro was going to direct it, he posted in The One Ring forums saying they didn't any interest in 3D at the moment, but "If after AVATAR the market may change and demands are put upon us, etc that is in the future". http://newboards.theonering.net/forum/gforum/perl/gforum.cgi...
why wait? i can't think of any 3D movies that have been released lately that didn't also come out in a regular version. there are a ton of theatres that don't have 3D projectors and a lot of people don't like it or don't want to pay the extra money to see it in 3D. i just recently saw hugo in standard projection at a theatre that had both versions playing.
Of course, most movies aren't filmed with 3D in mind and it is crappily added in post. Those suck.
3D is an enabling technology. It will not prevent bad films from being made, anymore than Ruby will prevent bad developers from creating a mess.
I don't have a problem with the idea of 3D, per se, but its implementation has made watching films in a theatre very frustrating and uncomfortable.
'Sony Pictures Imageworks designed the visual effects sequences.[54] Burton felt 3D was appropriate to the story's environment.[11] Burton and Zanuck chose to film with conventional cameras, and convert the footage into 3D during post-production; Zanuck explained 3D cameras were too expensive and "clumsy" to use, and they felt that there was no difference between converted footage and those shot in the format.[55] James Cameron, who released his 3D film Avatar in December 2009, criticized the choice, stating, "It doesn't make any sense to shoot in 2-D and convert to 3-D".[56]'
As a side note, it's insane to watch those production videos: I remember Jackson saying they have 48 RED cameras (2 per rig), it shows them scouting locations in 5 helicopters, and it's amazing to see the amount of people and work going into making the movies.
First video here: http://www.youtube.com/watch?v=rjMEYjCNGmg&feature=relat... (there are 4 so far, I believe)
Would be fun to have a pair of RED cameras to play around with... I just don't know if I want to pay to see the result in a cinema.
Are other locations in the world using old/poorly maintained/incorrectly configured projectors from 3D?
Because Peter Jackson wanted to film it in 3D.
From the point of view of filmmakers, stereoscopic 3D is something new to be explored, like color, or before that, sound, or before that, editing.
Avatar and Hugo are two solid examples of 3D done right. I hear that The Great Gatsby will be another great example, as well as The Hobbit, which will be the first major 3D studio release filmed at 48 fps (which makes the stereoscopic effect much easier to watch).
My own company, Fohr, among other things deals with some major issues affecting live-action 3D. (To date, the best 3D is being done by computer-generated animation films. This is because each element in the scene can have it's stereoscopic parameters adjusted independently. When live footage is captured, though, this is far more difficult to accomplish.)
Bottom line: filmmakers are embracing 3D because they like it, and because they want to help pioneer the storytelling devices that make for good 3D.
Holy hell was that an awful, awful film.
I don't think Red is to blame for this. At the end of the day, it's all about the money, so if we as consumers keep going to watch things in 3D (and pay even more money to do so), it's a no-brainer for the studios to keep making crap in 3D.
Given how many films are converted to 3D in post-production, it's hard for anyone to argue that it's about the aesthetic.
A few weeks ago, the entry-level Scarlet with a 7x fixed lens was canned altogether. Red is instead focusing on providing a solid "professional" camera. Their Scarlets now use sensors that didn't make the performance cut for their top-of-the-line model, the Epic.
Scarlets now start at $9,750: http://www.red.com/store/scarlet
It was hard to tell whether it was vapourware. They had defied expectations in actually producing a real camera in the Red One, but they also had marketing material advertising a sensor that was something like 17cm wide - which seems to me utterly unmanufacturable today.
An odd company.
[EDIT: atrocious grammar]
If I were buying 30 cameras from Red, I'd demand better.