Ask HN: Feedback on our new landing page?
supportbee.com
supportbee.com
I think the problem is best summed up as, "When in doubt, capitalise everything.".
Example: "The Simple & Snappy Email Ticketing Software that doesn't kill Your Human Face".
Would be better as: "The simple & snappy email ticketing software that doesn't kill your human face".
Though I'd also change the phrase "kill your human face" to something that sounds less like a slasher movie.
On capitalisation: If it's not a name, trademark, acronym or the first word in a sentence, then don't capitalise it.
But if you are going to capitalise every word in a sentence, be consistent: : "Real-Time Email Importing", is one title, and another title just above is ,"Stay in the loop".
Very minor, but when you have a well designed page it's a shame that the copy is the weak point.
"Get SupportBee - The Simple & Snappy Email Ticketing Software that doesn't kill your Human Face"
It took me a few seconds to realise that what was meant was a company's human face, not my literal face.
The only reason dragging should really exist is when there is the potential for the decision to change, where up until the point where the drop is executed the decision is undecided.
The best way to do it would be a simple system where the agent clicks on the tag then clicks on the ticket and that ticket now has that tag; if you have to drag and drop it requires precision and extra attention to be paid; it's much easier to drop a tag in the wrong place than it is to click, because people have different expectations about which part needs to match. The only way to solve this would be to have the ticket that the drop is about to be executed on highlighted when the tag is over it, but even then that's more work than it is for click tag.
One thing that we are missing and will add is the row on which you are dropping getting highlighted when you move the label over it. Gmail does that.
1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
3. The boxes which show product features look like blobs of text. Use images with text. Keep the feature boxes less and instead give a link to a separate "Features" page.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page.
5. Put more testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where you can allocate the bigger ones.
Really dig your product by the way. All the best.
> 1. Not too sure about the title "Kiss Your Complicated Help Desk Software Goodbye!" as well as the statement below it. Big words, which can easily be replaced by smaller words and more images of the product.
I used to think that way too but experimenting with some tips in the CopyHacker book - http://www.copyhackers.com/. Will post back results here in sometime.
> 2. Not a fan of Serif and fantasy fonts either. Try some Sans-Serif fonts instead. Will make the copy more legible.
Did you feel that way for headings or body copy?
3. The boxes which show product features look like blobs of text. use images. Keep the feature boxes less and instead give a link to a separate "Features" page.
We will work on a features page as well. I wanted to pick some icons/images but the problem was finding icons/images for some features like No-ugly case IDs or Realtime Email Importing. Any suggestions you have on that or examples from other sites would be very useful.
4. The "play" button image on the video looks odd. Doesn't gel with anything else on the page. Cool. I'll try to find a better one.
5. More testimonials and put shorter ones on homepage. Shorter ones tend to have more punch. Make a separate page for testimonials where can allocate the bigger ones. Thanks. Will work on a separate customers page and incorporate the feedback there.
> Really dig your product by the way. All the best. Thanks. Very encouraging for us :)
> I think bad copy exaggerates this. Serif fonts look great, if the rest of the web page design supports it. It doesn't right now. Same thing about that fantasy font.
> The sync button can be used to denote "realtime email reporting". Look at the Pictos font pack for more sauce http://pictos.drewwilson.com/
This is very much a work in progress but wanted to get some early feedback. Would love your feedback on the following points
* Is the product positioning clear? Can you understand the difference between this and most other Help Desk Softwares out there?
* Feedback on Design and Copy
Any other feedback would be appreciated too. Also, happy to answer any questions
Thanks
- Need to be consistent with capitalizing (try slight bold for emphasizing instead.
- Don't mix serif, sans-serif and cursive. Try all sans.
- What happened to the old logo? Maybe doesn't go well w the new clean look (which is awesome btw) but atleast gave it some character.
- Take a second look at the language construction. Make sure your primary market doesn't feel its written by foreigners.
- I think the best line is hidden in the footer. "SupportBee is a hosted Help Desk Software"
Let's discuss the language construction in a call soon. Thanks for the other pointers as well
Don't make your sign up button Red. Make it green or blue. Red means "Delete" or "Cancel" or "Eject" or "Make wings fall off".
Lose the "our customers" bit. They're not well known, so they don't infer anything. Put a screen shot gallery there instead.
Product looks OK thought. It's not something I know much about, but it looks OK.
Video could use a little more work. Give specific use cases, ie "we sold Johnny 6 widgets and he contacted us and wanted to return one. I reply, and it automatically removes him from the main view. If I want to follow up with Johnny, I can just 'star' it. etc, etc"
What I'm trying to say is tell them a story. People LOVE stories, but they hate listening to someone explain features :)
How do I send over the beta details to you? Could not find an email address. You can signup here btw - http://supportbee.com/beta-signup
2. The focus on not killing your human face sounds wrong. If you turned the sentence around it would come across as more positive - "Promote your human face" perhaps?
I've put together a review of the supportbee landing page using moustach.io -- I hope you find this useful.
http://moustach.io/welcome/e/reviewed/G97Y-I6S74uu7eJQ6-lsPu...
Also, the page looks great, but the top bar could be a bit more flashy. See Bootstrap's top bar (http://twitter.github.com/bootstrap/).
Yes, I have looked at bootstrap. Do you mean the header background could be better?
- keep text above the fold. easier to read titles than decide to click on a video.
- make titles easy to read. grid is not easy to read. find your top 4 titles write them above the fold than video than you can write the rest of the titles.
- I think that a road map of prices would help but this is probably not possible now. "beta subscribers secure 20% discount of our listed price" would probably increase your signups.
"It looks like an email client. So why don't I just use an email client?"
End.
because in your hero section all I see is a) big picture of email-looking app, then b) text that says "email ticketing"
really makes me think that it's just an email client with some bells on it. what's the benefit of Support Bee? Tell me that. You say it doesn't kill my human face but how do I understand what that means from the video thumbnail? (there aren't even many faces on the video thumbnail, so now I'm really confused).
Perhaps everything becomes super clear when you watch the video but that's not good enough. I need to be interested enough to want to watch the video in the first place.
Also after using Kayako, something as simple as that looks (your product) would probably be a pleasure to use.