I'm honestly curious, is Mercedes still relevant enough for post-boomers for anyone to actually care? As far as I understood they try to position themselves more into the premium niche anyway.
What do you mean by relevant? Compared to all auto manufacturers in the world... if you're taking about revenue they rank 3rd. If you're talking about market cap they are 6th. The number of times mentioned in a rap song they rank 2nd. For those in the market for a entry-level luxury car it's among the most common choices along with BMW, Audi, Lexus, and Tesla.
The worry is that this stuff starts spreading to other makes and models too.
In the UK at least they're the 4th largest car manufacturer by volume, no mean feat for a premium product.
Yeh Albanians love them
Yes but only in the used market. High performance luxury sedans have an audience but no one who's really in that niche buys new and it's still an older crowd (Gen-Xers mostly these days because they can afford used without crazy high mileage).
Don't ignore the commercial market. Daimler Truck has a massive global footprint---here in North America their brands include Freightliner, Western Star, Thomas (school busses), and Detroit Diesel. These brands will not be unseated anytime soon.
Daimler (trucks) is no longer Mercedes (cars). Two fully separated companies.