Netflix always knew it was a matter of time before the giants understood streaming was the way and changed their business models.
What they didn’t expect was Iger - figuring out the model - building a good streaming app - buying up all the could. Truly a high performance CEO imo and one of the best in the history of entertainment.
It’s funny to read in the biographies of S. Jobs just how blown away he was by Disney’s institutional knowledge of marketing when he got into bed with them with Pixar. From the bios I read I remember it was the first time he realised you could make an effective corporate culture last - Disney will soon be around a century old.