A new wave of electric vehicles
whichcar.com.au
whichcar.com.au
When a legacy manufacturer or EV startup adds to the EV supply, it takes from ICE vehicle market share, not Tesla market share. So any new EV is an ICE killer, not a Tesla killer. The majority of people buying EVs from legacy brands are doing so because they are fans of those brands; they weren't going to be buying a Tesla anyway. And even those who considered Tesla and chose another brand do not result in a lost sale to Tesla since someone else will buy that unit. Demand exceeds supply.
Another faux pas the article makes is assuming that the number of models has any meaningful relationship to the number of units delivered to customers. Tesla continues to dominate the world EV market with just four models: a mid-size sedan, a CUV, a full-size sedan, and a mid-size SUV. It doesn't matter if you have 11, 14, or 30 models in the pipeline if you simply cannot manufacture as many units because of battery constraints or whatever excuse applies at the moment.
It's also bizarre to see Tesla's very high R&D capital efficiency as a liability:
> Tesla, by contrast, has spent less in total vehicle R&D since 2008 than Toyota and Mercedes-Benz each spent in 2020 alone.
Toyota has essentially nothing of note in the BEV space to show for their big R&D expenditures in 2020, aside from the underwhelming BZ4X.
The article claims traditional OEMs are poised to out-produce Tesla with no explanation of how they expect to achieve Tesla's current production rate, let alone Tesla's future production rate with two big factories spinning up in Austin and Berlin.
Don't get me wrong. I really like the looks of several EVs from the likes of Polestar and Nio. But it's clickbait to call these "Tesla killers."
Just be honest: they are ICE killers.
I do think Tesla´s position is very similar to Ford´s position over a hundred years ago. Ford initially had all the same advantages with the T model. Yet Ford was overtaken in the 1920´s by GM who started segmenting the market, giving customers different brands, models and options to choose from.
For the coming years no manufacturer will be able to really compete with Tesla, but I do think Tesla will need to introduce more models and start covering more niches in the car market.
If you look at it by brand, Tesla is the best selling EV brand in Europe in 2022:
https://eu-evs.com/bestSellers/ALL/Brands/Year/2022
But Volkswagen, for example, owns many brands (VW, Audi, Skoda, SEAT, Porsche, etc.) and its EV sales are split across many models.
By auto group, Volkswagen is the biggest EV maker in Europe. Tesla has gone from number 1 in 2019 to number 3 so far this year:
https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Y...
The EV model segmentation you're talking about is already happening.
We could have 5 times as many vehicles reducing fuel usage by 90% instead of having 1/5th the EVs reducing fuel usage by 100%. Also, when the battery on a PHEV runs out, it switches to hybrid mode which is still more efficient than and ICE.
Additionally, with a PHEV, you don't have range anxiety and don't need a supercharger network. With 1/5th the batteries, you can charge overnight on 120v instead of having to install an expensive 240v charger at your home.
Of course, a PHEV is more complex than an EV, requiring oil changes, etc., but their engines are smaller, more efficient because they run at their optimal RPM, and aren't strained like engines in ICE vehicles. Consumer Reports claims hybrids and plug-in hybrids are very, very reliable.
When we drove up the West Coast, it was a 5:1 ratio in many places.
This will likely change soon as CCS cars overtake Tesla and I’d be curious how things would fare then.
FSD is potentially another differentiator, but in my experience with our own MY, Tesla is way worse at the basics of autonomous driving than other brands but better at the advanced stuff that nobody else is rolling out likely due to liability. I expect many of those other brands could have similar autonomous capabilities licensed from vendors like NVIDIA.
The new Volvo EX90 is a really interesting vehicle in this regard. Where Tesla says sensor fusion is difficult, Volvo are revelling in more sensors and more kinds of them.
That and their range/performance per dollar is really competitive. They’re dominating the space for a reason imo.
The other car companies ignored EVs for a decade and are still hamstrung by dealerships in the US (which are really awful). I don’t expect them to be much of a threat.
At least the nav is decent these days. It used to be comically poor. Although the "heads up display" is essentially absent on the 3 and Y.
This is the opinion of someone that doesn’t own a Tesla and hasn’t had this happen to them, can anyone weigh in on this from experience?
Most people don’t bother with their in car nav and just use their phone. I’ve heard apple car play isn’t bad though.
The Model 3 did have an update that made things worse for a bit, but they fixed it. Since I’ve owned it (2018) it’s much better than it was when I bought it because of updates.
The display is big, the maps are google maps, it has traffic routing, it can route you via super chargers, etc.
Both CarPlay and android auto are miles ahead of where Tesla is, but as a result the comparison becomes murky.
Do you compare vanilla car to vanilla car? Or do you consider the actual use case or capability for most people?
If you believe Apple’s own marketing, the existence of CarPlay is a massively considered factor for the purchase of new cars.
To be clear, Tesla’s nav is pretty good, but I’d rather use CarPlay or Android Auto.
The navigation area is smaller to show more visualization area, many things that were one click away are now two to four clicks away, and there’s less information available.
Granted they’ve slowly started bringing back stuff from the old UI, but there’s many things that make it seem like the designers are designing at their desk and not dog folding their work.
Take the new video feed when you turn. great feature that finally showed up on Tesla (been on many other cars for a while) but the initial implementation put it in your blind spot behind your arm. The only way I can see that happening is if the features were signed off of independently of testing the design on the road or in a realistic simulator. It’s now in a better spot after much feedback from customers.
The same can be said for many of the other car settings. They finally moved many of the one click actions back, but how did there come to be a giant release that reduced much used functionality unless you weren’t testing in the field?
The rest of your comment is subjective IMHO. Granted Tesla have the most responsive in-car system, I know many people who refuse to buy one if a comparable car with an actual instrument cluster and any form of physical buttons exist.
Especially with CarPlay and Android Auto in the mix, many cars offer better experiences than Tesla when coupled with a phone.
Tesla’s UI isn’t what makes them dominate the market, it’s their price and first mover advantage. They dominate the market in spite of their UI , not because of it.
Teslas don't have a heads up display. Heads up displays are projected on to the windscreen. They make use of augmented reality features these days:
- Volkswagen ID EVs: https://www.youtube.com/watch?v=uQT5pRs0yCQ
- Audi Q4 e-tron: https://www.youtube.com/watch?v=kJ7axYz27DE
- Mercedes S-class: https://www.youtube.com/watch?v=mk-0TjxFkZQ
No thank you!?
The upside of this is that they will replace the battery once it goes below 70% and price the car cheaper at 40k USD.
You’d have to batter the battery to get that far down the curve though I think.
Not sure the payoff is there.
Lots of Teslas on the streets though & anecdotally the supercharger network makes a big difference.
I’m not sure what we can do but people aren’t going to ebike to the supermarket when thieves carrying battery powered grinders are everywhere.
'“Production is hard. Production with positive cash flow is extremely hard.” Elon Musk tweeted this in 2021.
Welcome to the car business, Elon. And it’s not going to get any easier.'
The writer supposes that "the establishment" is going to be able to produce EV's at scale with positive cash flow better than Tesla. But:
* The pure EV startups like XPEV and NIO have awful margins
* The OEM's like Volkswagen have ~18% gross and 6.3% net income margins, Vs Tesla at ~26% and ~14.9%. OEM's also don't break down their margins on their EV programmes - Volkswagen's is for the product mix including its established ICE cars. Toyota is similar. Who knows if they're making any profit on their EV's.
The author also claims Tesla is "a company that’s still struggling to build cars at volume". I'm not sure how to reconcile that with their 50% CAGR.
It's great that Tesla has competition! The world needs more EV's! Why can't we celebrate that competition without always having to denigrate Tesla? Why does every new EV entry have to be a "Tesla killer"?
Doubt average consumer would want to drive on the road in "anything"-killer, if you know what I mean :D
Doesn't Tesla make more money per car than anyone else except, maybe Ferrari?
For a lot of fleet owners, being able to swap a battery in less than ten minutes rather than charge it in 30 or 50 minutes is attractive. Less time off the road.
For me as a potential private owner, making the battery into someone else's problem is attractive too.
https://insideevs.com/news/591837/nio-battery-swapping-stati...
Ford: F150 and Mustang Mach-e
BMW has several
Mercedes has several in the EQ range
Toyota has finally gotten on the bandwagon as does Lexus.
VW has EVs for VW, Audi and Porsche.
GM and Chevy have a few models lined up.
Hyundai and Kia both have multiple EVs.
I’m sure I’ve missed a brand but I’d be curious which brand you’re waiting for?
I'd be willing to be that in 10 or so years most new cars sold to consumers will be EVs from the 'mainstream' automakers
Ford has f150 and mustang EVs, bmw and Mercedes have multiple lines, toyota has lines coming up, Honda/dodge/etc have cars coming out in 2023.
Honda have a more mass market EV in the works but do have an EV in Japan already.
Mazda have the MX-30
Chrysler have one in the works https://techcrunch.com/2022/04/14/chrysler-reveals-400-mile-...
Same to Chrysler, but that's a "concept" car and they're "planning" to release in 2025 lol.
MX-30 is 100-mile range, California-only, and "sold out", as in not selling any right now. Forgive me, but I won't consider that a valid EV offering.
Thus, I stick to my point on all these brands.
Toyota have a couple if you include Lexus
That's also usually how companies get displaced. I'm not sure we'll be driving any cars from established manufacturers if EVs gain wide adoption and reach a price level that's affordable to the average person.
I imagine the deadlines European countries have put on ICE sales might change that attitude in this case.
Don’t believe the hype.
Teslas get very high safety ratings from IIHS and NHTSA.
Any sort of failures (frequently corner cases or user-induced) get heavily reported due to Tesla in the title being click bait.
I recommend taking a test drive if you have any doubts. Teslas are quite good cars.
Are they as good as or better than other cars in the same price range? That’s debatable, especially with the S and X.
The biggest reasonable complaint that I have is that some features are inappropriately labeled. FSD is good, but it over promises by a lot. Auto Pilot is more like advanced cruise control — and it’s good at it — but it’s not a set it and forget it feature.
I use voice control for almost everything that I adjusted with physical controls on my previous car.
If voice control isn’t your jam, then I humbly suggest that the screen is very easy and fast to use once you get accustomed to the different UI. There definitely is an adjustment period, but it’s not long, imho.
> would give them a little more credit if they didn’t use the ridiculously misleading name of “autopilot”
I think we agree that it is inappropriately named. That doesn’t mean it doesn’t do some things extremely well (it does).
> for something that will readily steer the car straight into danger
This has happened to me approximately never, and I use AP a lot.
It will turn off if it can’t see the lines, which is why I think it is grossly misnamed, but that’s why you are supposed to be ready to resume control at any moment. This is what the user manual tells you to do.
Batteries still don't match the power density of liquid hydrocarbons, so large, heavy trucks with useful ranges end up with large, expensive batteries. The Rivian R1T has a 135KWh battery for 314 miles of range and starts at $69,000, while the Chevy Bolt has a 66KWh battery for 259 miles of range and starts at $26,595.
The R1T has a mighty curb weight of 7,148 lbs, almost three thousand pounds more than the notoriously oversized 2023 Ford F-150.
I think the reason why there's little commercial interest in EVs is that the vehicles are extremely expensive up front, and just make no sense from a financial perspective.
ID Buzz Cargo: https://www.youtube.com/watch?v=LIHTSYUPalk
Ford E-Transit: https://www.youtube.com/watch?v=ttitQvs8y1Q
Renault Kangoo ZE and Renault Master ZE: https://www.youtube.com/watch?v=EJOfU-cZYNo
Tiny van: https://www.youtube.com/watch?v=31o6htzyH9E
Other vans: https://www.youtube.com/watch?v=vXa7OgLud8I
More vans: https://www.youtube.com/watch?v=GP8yHkb-ucY
They usually seem to be this: https://www.citroen.ie/models/berlingo-van.html
Smallish range and payload, but then you don't really _need_ that much for a lot of urban applications.
As to why they're not highlighted in the article, they're generally not aimed at consumers (and that article is from a consumer magazine). Consumers don't buy these things, as a general rule.
I just did another round of car searching to non-EV and ended up deciding that the model Y and the rivian were the only options. Rivian is too far out with unclear scaling.
It’s an ad to sell the adoption of EVs. Trade groups, press, PR campaigns acting on the behalf of entire industries are a thing.
Trucks often are frame on chassis though, so if all you are going after is the truck market then skateboard makes sense. A worthwhile market for sure, but not as big as you think it is
Anything that isn't in mass production can be ignored as probably vapourware.
It would give Tesla, SpaceX, governments, financiers ammo to target him if Twitter flames out. There are too many aligned groups of elites who stand to gain through Elons fall (directly or just having him out of the way) to rule out someone, or many someones, have been supporting him in the Twitter drama with their fingers crossed.
Records from the brief legal proceedings are out there now. This is just intuition from rolling in the mega-millionaire social scene, not the billionaires scene. Given how catty the mega-millionaire scene is, I can only imagine how bad the billionaire scene is.
The solar roof & battery businesses could be really good, but it seems that their battery capacity is constraining their car biz, so no room to expand, and they've been having yet another round of cancelling solar roof installs, but why?
In any case, there's a lot more he could be attending to.
I’m not saying this as a fanboy, rather as someone who is willing to acknowledge the lead in batteries that Tesla has on everyone else.
Tesla’s moat is in their battery tech, and I think that they will be able to maintain this moat for at least five years, perhaps more. They need to catch up in manufacture and design in order to remain competitive, but I think that they can do that.
Do you think current production is the best they have?
I don’t.
The current production battery is most likely the most cost-efficient in terms of getting them into cars at the volume required, but I imagine that this could change very quickly if deemed necessary.
Tesla is much more likely to announce a great new battery before they've even started working on it than after it's almost ready.
The other is a moat.
They absolutely are not going to announce/reveal their moat, especially when it loses a lot of its value as a moat when it is revealed.
It seems like there are some doubters here.
Just remember that you heard it here first when it happens.
Expect 500-600 mile range for current vehicle line and substantially lower prices for current “long”range of ~320 miles, probably sold as one-motor “standard range” in order to keep the markets siloed.
I am willing to bet that there is a new design that is “in the can”.
I am also willing bet that they will continue optimizing that design until the market dictates that it has to go to production.
I do agree that Tesla's entire value is in their battery tech. Their 'premium' cars are actually about on par with Korean and Japanese mid-tier vehicles in terms of quality at best, by every objective measure. But their pricing is luxury level simply due to the cost of batteries.
1. Utilizing current facilities, thereby being able to spread out the fixed cost of building a manufacturing plant over more units.
2. Related to 1, waiting until building new facilities is necessary to be competitive in order to be able to use the most up-to-date battery design as well as most up-to-date facilities design.
3. Keep the design a secret as long as possible. I’m not sure if its possible to keep battery tech a secret, but if there is no functioning version, then it can’t be reverse engineered.
> Their 'premium' cars are actually about on par with Korean and Japanese mid-tier vehicles in terms of quality at best, by every objective measure. But their pricing is luxury level simply due to the cost of batteries.
Totally agree.
What Tesla does have is a massive margin. If/when they are ever threatened, they have lots of room to cut prices. AFAICT, given the choice Elon would rather cut prices than margin.