GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017.
Berkshire owns Geico.
In my opinion a ton of class and prestige is lost by putting an ad on a front page. So it must yield their subsidiary huge returns to be “worth” it.
Disclaimer: am not a billionaire.
Class and prestige is exactly what Buffett is not about. He does not care at all about opinions of his website. He cares only if the money goes up and credibility is maintained. Any focus on the site would be a waste of money, unless you can make a buck.
Same dude loves buying hail damaged cars. This is a hail damaged website. Works fine. Sells insurance while you’re there.
That is a good point. Teacher, I’d like to change my answer.