Yahoo Changing Its Home Page, Gradually
nytimes.com
nytimes.com
I remember reading that Calacanis was praised for his role in transforming the site before they switched back. Maybe I'm mistaken (I've always avoided AOL). But half of their audience? That's a very serious hit.
The home page is still annoying, but at least it's avoidable.
That's one low barrier.
Luckily, were able to quickly revert much back to begin incrementally making the changes to little effect. Had we kept it like that, given the response from the users, we could have lost some long customers.
It was our mistake for making such a huge change in one massive patch, but we've learned from that mistake.